12,000 miles.
One truck.

If you're here because of the truck — the decal, the QR code, a conversation in a parking lot — you're in the right place.

I drove from Charleston, South Carolina to the Arctic Circle and back. 12,000 miles. Alone. Through 23 states and 3 Canadian provinces, up the Dempster Highway in the Yukon — one of the most remote roads in North America — to the Arctic Circle, where the tundra goes flat and the sky takes over and there is genuinely nothing between you and whatever you brought with you.

I went to prove to myself that this kind of trip was possible, whether brands would pay for it or not. I chased sponsors for months — got a few, not enough to fund the whole thing — and went anyway. That felt important. The writing that comes out of places like this shouldn't depend on whether a company thinks it's marketable.

The full story is still being written. I got home and promptly got married, so the account of what actually happened out there is coming shortly. Subscribe below and you'll get it when it lands.